Where I'm coming from

I'm a UX strategist and digital experience designer who believes technology is only as powerful as its ability to serve the people using it. The most sophisticated tool in the world fails if the average person can't figure out why they need it, how to use it, or what it can do for them. The gap between capability and usability is exactly where I do my best work.

That philosophy is what drew me to higher education and has kept me there. Navigating a college website isn't a neutral experience. For adult returning students, first-generation college students, and anyone who carries anxiety about whether they belong in higher ed, a confusing digital experience is a major barrier. I believe we should be designing tools that meet people where they are, reduce cognitive load, and clear the path to what actually matters: learning new skills and building a sustainable future.

Since joining NWTC in 2013, I've grown from managing web properties to serving as the embedded UX voice in cross-functional development conversations. I guide teams on content findability, information architecture, and messaging at every stage of the user journey. I bring hands-on experience leading major website redesigns, co-leading WCAG 2.1 compliance initiatives, and coaching content teams to adopt practices that actually stick. More recently I've developed fluency in AI-assisted workflows and prompt engineering, applying those skills to my own practice and counseling colleagues on integrating them into their content work.
Kristin Ray-Sprenger

What I bring to the table

I work at the intersection of UX strategy, content strategy, and digital governance, translating user research and behavioral data into design decisions that actually move the needle. I'm comfortable operating across the full spectrum of a project, from facilitating discovery conversations and running usability studies to providing lightweight, just-in-time UX guidance and microcopy to development teams mid-sprint. I bring deep experience with web accessibility standards, information architecture, and SEO, and more recently have developed hands-on fluency in AI-assisted workflows and prompt engineering, both in my own practice and in coaching colleagues to use these tools effectively.

Resume (PDF)

When I'm not thinking about user flows and content strategy, you'll find me outside whenever possible. I'll take any excuse to get off the grid including camping, kayaking, and hiking. When indoors, I tend to keep my hands busy, whether that's knitting, painting, or drawing. And when I'm ready to truly unwind, there's a good chance I'm deep into a video game or a new anime series.

When I unplug